Also known as: MarySchroed
STRATEGIC MARKETING COMMUNICATIONS WRITER AND JOURNALIST Proven record of creating clear, powerful news and feature articles, communication materials for technical and complex securitiesfinancial technology industries Deep, thorough industry knowledge drives ability to deliver insightful, on-target content Exceptional writing skills generate attention-getting articles and marcom materials Social media skills via Columbia Journalism School courses with leading social media expert to deliver cutting-edge, digital-based communications HIGHLIGHTS Member of the Securities Industry News team that won the Jesse H. Neal National Business Journalism Award for Best News Coverage Designed, organized and executed numerous well-attended and successful webcasts to help raise profile of various businessesservices at Interactive Data Provided key ideas on redesign of Interactive Data web site, implemented both search engine optimization techniques to help drive traffic to the site and analytics for measurement Created wide range of marcom vehicles including thought leadership articles and e-newsletters to raise profiles of Interactive Data, Bank of America and SunGard business units, positioning them as industry leaders and helping to increase sales CUSTOM MARKETING COMMUNICATIONS SERVICES Ad copy Web-site copy Brochures Case studies E-direct communications E-newsletters Press releases Sales sheets Copy for blogs Thought-leadership articles Web-site copy CLIENTS Bank of America, Interactive Data, SunGard, SWIFT, Traders Magazine, Money Management Executive, Treasury Risk magazine METRICS attendees for topical and well-regarded webcast , sale resulting from issue of an e-newsletter Hundreds of downloads of articles and data sheets from company web site Specialties Subject area expertise includes capital markets, electronic trading, market data, financial technology, wealth management, financial planning, mutual funds
Also known as: marylou914
Mary Schroeder lives in York, PA. She works for Retired.
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